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A product can be as great as you perceive it to be and it can be the most important product that can be invented in this generation but if you do not know how to market it, it will never be seen or heard by the people that you intend it to use. This is why you have to know how to promote your product. It is not just giving coupon codes on products or posting them on online shops like Lazada and Zalora. There is a strategy behind every product launch. What are how you can promote your product?
This is a methodical piece of strategy because this will take the right process to do it. One, you have to think of ways to get the email addresses of your demographics. You just can’t hack into the system and get the emails of your target market. It is quite impossible to do it. You also have to make everything organic as possible. This means that you have to reach out to your audience and they should voluntarily give their email addresses so that they will also voluntarily receive any email or newsletter that comes from you.
The newsletter should be designed in a way that it should be appealing to the viewer. You can put offers & coupons on the landing page. It should persuade them to click on the link that you have on your page and make sure to increase the probability of a purchase.
Who would have thought that a company can go to people in social media to promote products, right? But in this day and age, you can save lots of money in reaching to these influencers instead of going to celebrities and hiring their services. The latter can be profitable but for those startup businesses, they can save tons of money if they hire influencers instead. You should base the payment based on their number of followers and the possible return of investment per follower. You can develop a formula that calculates the amount that you are willing to pay to these influencers.